Video is a powerful way to communicate and connect with your customers. Today more than ever, people are using video as their primary method of learning new skills and knowledge. So if you haven’t started making video tutorials yet, now is the time!

In this article, we will show you how to create engaging videos that your customers will love.

Make sure your voice is heard.

When you create a video tutorial, it's important that your voice is heard in the video. If you have a particular style and personality, let that shine through! This will help your viewers connect with you as a person and make them feel like they're learning from someone they know and trust instead of just another anonymous face on the internet.

You can make your voice heard by adding your own commentary to the video or even talking directly into a camera. If you don't feel comfortable doing that, try recording yourself narrating the script and then playing it back while watching your screen. This will give you an idea of how much of yourself should be in the video.

Be organized.

This is one of the most important things when creating an online course. You need to be able to teach clear step-by-step instructions in order for your customers to be successful with the material they are learning through their study of your online course. The last thing you want is for them to feel confused or frustrated because they don’t know what they’re doing with their study of your online course materials. It’s good to start off with some general information about your topic before moving into more detailed information about how everything works together for them as well as for you as an instructor or tutor in relation to your topic being taught.

The best way to do this is by creating an outline of your online course material. This will help you organize all the information that you want to include in your online course and make sure that it’s presented in a logical order so that your students can easily understand it.

Be yourself.

If you want to create engaging video tutorials, it’s important that you don’t try too hard. You need to be yourself in the videos so that your audience can relate to you on a personal level. If they see that you’re trying too hard, they may feel like they can’t relate to you either — which will make it more difficult for them to view the videos in their entirety. If possible, have someone else record one of your videos as well so that there are multiple voices in each video tutorial (this also helps with SEO!).

Optimize your video content for the right platform.

When creating a video course, there are multiple platforms you can use. YouTube is one platform that comes to mind, but there are also other options such as Facebook Live or Periscope. A successful video content strategy should take into account all of these potential platforms and the pros and cons that come with each one.

For example, if you decide to create a video tutorial on Facebook Live or Periscope, you'll want to make sure that it's short and sweet so that viewers aren't bored by the length of the content. On the other hand, if you decide to create a video tutorial on YouTube, then you can make it as long as you want because most people will watch the entire video.

Keep your videos short and to the point.

Your customers will watch more videos if they're short and sweet. This is especially true when it comes to video courses. People don't want to spend an hour going through a lesson when they have other things to do. They'll get bored, or worse yet, distracted by something else and forget about what they were watching in the first place! So keep each lesson short and sweet — between five minutes and 20 minutes long — so that viewers aren't tempted to click away from your page before they've learned what they came for.

Use different types of videos.

Use a combination of animations, screen captures, live video, and voiceovers to keep your viewers engaged and on the edge of their seats. If you have someone speaking in front of the camera, make sure they have energy and enthusiasm about what they’re talking about. If you don’t have someone who can speak well in front of the camera, consider hiring someone to do it for you.

Don’t be afraid of talking to a camera.

It’s easy to think that you need fancy equipment to make video tutorials, but there are plenty of free options available. The best way to start is by getting a good-quality webcam and using something like Screenflow or Camtasia to record your screen and voice.

If you want to take it up a notch, there are also affordable desktop cameras like the Logitech c922x Pro Stream Webcam that can be used for screen recording as well as streaming on Twitch or YouTube.


Creating a video tutorial can be a great way to supplement your marketing strategy and help provide your customers with extra support. By following the advice outlined in this guide, you should be able to create great tutorial videos that attract your customers' attention, generate interest in your products, and help deliver the valuable information that they're looking for.