As a business or personal brand, you want two things: visibility and goodwill. Your goal is to increase your visibility in a way that garners goodwill. Here are 7 tips to build brand equity as a business or personal brand by creating relationships with your customers, being authentic, and being remarkable.

1. Build trust.

A business brand is built on trust, and trust is established over time by consistently delivering on your promises. To build trust, you must be consistent in all aspects of your business: your products, services, marketing strategy, and customer service. If you're not consistent, you'll lose customers' trust – which can lead to failure. For example, if you promise customers that they'll receive their order within five days and it takes six days instead (or longer), they'll likely be annoyed and may never order from you again.

2. Build brand recognition.

You'll find that the more people know about your company, the better chance you have of getting new customers. How can you do this? By telling people about your brand. This means that you need to be active on social media, build a website and blog, develop online advertisements, and maintain relationships with bloggers who can help promote your business.

3. Build a unique value proposition.

A value proposition is a promise that you make to your customers about what they can expect from doing business with you. It's important that you have a clear idea of what your value proposition is, so that you can communicate it effectively. Your customers should be able to understand what they're getting out of doing business with you.

4. Stand out from the competition.

If you are an entrepreneur or small business owner, this is a good way to differentiate yourself from larger companies. Make sure that your business has a unique selling proposition (USP) that makes it stand out from other competitors in the industry. This can be done by offering a better product or service, having more experience in the industry, or providing more personal attention to your customers.

5. Provide quality products and services.

The most important thing to do if you want to build brand equity is to make sure that your products or services are of high quality. This is an easy concept for most businesses, but it’s not always so simple to put into practice.

One way to ensure that your products are of good quality is by doing thorough research before launching any new product or service. You should be able to answer the question “Why would someone buy this?” with confidence before investing too much time or money into it because if you don’t know why someone would spend money on something then chances are no one else will either!

6. Always be consistent with your brand image and messaging.

Consistency is key when building a brand. The more you are able to keep your image and message consistent, the stronger your brand will become. If people want to know what a certain company or person represents, they will go to the source for that information. If it’s always changing, then people won’t know what to believe and will begin to lose interest in your brand. Make sure that everything you put out into the world is consistent with your brand image and message so that people know exactly what they are getting from you at all times.

7. Be creative in marketing your products and services.

When people have an emotional connection with a brand, they'll pay more attention to it. That's why many brands use humor in their advertising — they know that people will remember something that makes them laugh more than something that doesn't.

But you don't have to be funny to be creative. You can also use your creative skills to come up with new and exciting ways of introducing people to your brand. For example, you could learn how to create a blog for your product and services or design a website with games and interactive features that would promote your business. 


There are many different ways to build brand equity and build a business or personal brand. This article will give you an overview of some strategies, as well as help you ascertain which strategy is best for your situation. If you have some additional ideas on how to build your business or personal brand, we'd love to hear from you in the comments section below!